Original FDB Møbler logo. This logo is the current face of the well-known Danish furniture company. (This image is the property of FDB Møbler - I do not own it.)
Final Logotype for FDB Møbler. This logotype draws from the current FDB Møbler logo, but it simplifies and modernizes it. By calling on the original logo for inspiration, but freshening its look, the new logo will appeal to the current customer base while bringing in new interest.
Graphic elements. These graphic elements were developed from the logotype itself. They both refer to the logotype and to the process of constructing a well-made piece of furniture: a good piece of furniture must be assembled from many parts, and though those parts may look dissimilar, they come together to form a beautiful product. These graphic elements can be rearranged, taken apart, and rotated to be applied to a variety of advertising materials and products.
Logotype on FBD Møbler chair. The newly designed logotype can be burned onto products, keeping consistency across products, related merchandise, and other branding materials.
T-shirt designs and storefront display. These t-shirts will be used by store employees and FDB Møbler event staff. Note the use of FDB graphic elements on each shirt design - this design is fun, yet still subtly refers to images and graphics seen around the store. The FDB graphic elements can also be produced as window decals, and can be applied to the windows of each FDB Møbler location.
Business card design for FDB Møbler representatives.
Event poster. An example of the visual language to be employed in FDB Møbler print and online advertising. Advertising materials look clean, fresh, and open, but they do not lose sight of the fun and togetherness that exemplify FDB's core.
Other FDB Møbler merchandise. FDB Møbler can also begin to enter into new markets with its brand redesign. New products like backpacks, stationary, tote bags, and ceramic materials appeal to a younger customer base and to young families. These materials reinforce the new brand and allow consumers to advertise the FDB Møbler brand.